In his beginnings he developed as editor at JWT México, S2 México and Madre Buenos Aires. Later as Digital Creative in Group W, Digital Creative Director in Kansei Lab and Creative Director Strategist in The Society. He also served as Associate Creative Director for Nazca Saatchi & Saatchi México, Creative Director of Innovation at Publicis Groupe México.
He currently serves as Creative General Director at AC mcgarrybowen in charge of Volkswagen and RedCola brands. He has obtained golds, silvers and bronzes in the Golden Circle of Mexico and in the IAB in different editions; golds and bronzes in El Sol in Latin America, silver in El Ojo de Iberoamérica and in the New York Festival; The Yahoo! Big Idea Chair; bronze at the London International Awards, Grand Prix and gold at Wave; gold, silver and bronze in FIAP.